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And there's MORE!

Basic Rules for Using Videos

Videos (aka movies) used to be only for professionals.  Now, with the ability to make a movie with your cell phone and other small digital devices, anyone and everyone can make one.  Cameras for your PC are cheap and provide decent quality.  The hardest thing to get right if you are going to film something yourself is to the the lighting right.

However, that is not the only way to make a video.

1. There is a piece of software on your PC called Windows Movie Maker.  On my PC, it is located at "C:\Program Files\Movie Maker\moviemk.exe"  It may be in a different place on yours.  If you can't find it, go to http://www.download.com and search for "Windows Movie Maker" and download it from there (Free)

2. Now, make a PowerPoint presentation with your basic points you want your movie to say.

3. Save the PowerPoint as a File Type =  JPEG (.jpg).  This will save each PowerPoint slide as a different picture.

4. Now, open up your Windows Movie Maker software, find the JPEGs and move them into the Movie Maker software.  Pull them down to the movie maker line in the order you want them.

5. Now, click on the "Add Audio" button.  Using your PC microphone, give a presentation using your PowerPoint slides and talk through all the points.  When done, save it!  (IF you are like me, you will have to do this a half dozen times to get the timing right so the pictures don't go to the next one before you are done talking to it.

6. Obviously this is a pretty sketchy outline... You will have to learn this yourself but let me tell you, it was really simple when I did it for the first time.

7. Last thing to do is to find a piece of software called Dr. DivX.  But it or get a free download.  Might cost you $20 or so.  What it does is compress your video and change it from Microsoft's proprietary format to one that YouTube and all the other video sites love.

8. Upload your new video to your new YouTube account, choose appropriate keywords, and watch what happens.

9. When I did the exact thing I describe above, I started getting calls about my business.  When I figured out why, I realized one of my keywords was #1 on Google!  Go type in 'hft home business' in your Google search bar.  Ok, today it is #4.  See the one with the little colorful picture beside it?  That's ME!  http://www.youtube.com/watch?v=M8ktdYuLjaA

10. Never advertise your main business URL

11. ALWAYS use a lead capture form (aka "Squeeze Page")
    If you don't... you will lose leads... all the time

12. ALWAYS use an 'ad tracker' to find out which ads pull good and which ones don't
    If you don't, you won't know which ads work will you?

13. Followup can and should be done in as many different ways as possible.  EMail, phone, mail, postcard, blog update, etc.

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4. Advertise like crazy.  Learn what works.  Learn what doesn't.

5. Read all of my emails to learn new stuff that works. (I never show you anything that I have not already used and proven to work.)

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