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Basic Rules for Advertising

1. The key to success in advertising is to get your prospects to read your message and have the message say the right thing to make them buy from you.  Part of that "Buy" decision for a prospect is that he has to TRUST you.  Since on the internet, websites and email are rather impersonal, that takes a while to establish your credibility.  This drives home the importance of continued followup with your prospect. 
2. Advertising is the basis of all sales and therefore profits
3. Headlines are vitally important.  If your headline is no good, no one will read your ad.  Learn about good headlines at my blog.
4. Test your headlines with this professional tool.  Don't skimp on this!
5. Always Spam Check your emails to make sure you have the BEST CHANCE of getting through the email spam filters.
6. Don't ever try to jam your favorite business or product down my throat right off the bat.
7. Use BENEFITS not FEATURES in your advertising.  If you don't know the difference, LEARN it.
8. Always personalize your messages by using the prospects first name.  All good autoresponders do this as do many advertising sources like ListBuilders.  Your response will expand by a factor of 3 or 4 (4 times the response) when you use the prospects first name in your headline and in the body of the message.
9. Most advertising does not work because the writers don't understand marketing psychology.  Attraction Marketing WORKS.  Read and Heed.
10. If at first you don't succeed, try, try, try, try, try again...
11. Testing ads to see what is working is the key to success
12. Use different types of advertising.
13. Keep trying new ads
14. Never stop.
15. When you get a good ad that is pulling, 'roll it out' to the maximum.
16. Never advertise your main business URL
17. ALWAYS use a lead capture form (aka "Squeeze Page") in your ads
    If you don't... you will lose leads... all the time
18. ALWAYS use an 'ad tracker' to find out which ads pull good and which ones don't
    If you don't, you won't know which ads work will you?
19. Followup with your prospects from 5 to 12 times at least as this is where 80% or more of all sales are made.  That's right... not on the 1^st exposure, not on the 2^nd exposure, not on the 3^rd or 4^th but from the 5^th to the 12^th exposure. (I know... I wrote the article on this!  See it right here and read it closely.
20. Followup can and should be done in as many different ways as possible. 

1. Use TrafficWave for your marketing tool

   • Unlimited Autoresponders

   • Unlimited Campaigns

   • Unlimited Messages in Each Campaign

   • WYSIWYG Editor for Easy-to-Make colorful emails.

   • Unlimited Lead Capture (Squeeze) Pages to Promote Your Business

   • Holds Unlimited Prospects

   • Move prospects between campaigns

   • Tracks Your Ads So You Know What Is Working and What Isn't

   • No cost when you get three to follow your lead

   • Share your marketing campaigns with your team

   • Unlimited training via email, forum and searchable article directory online.

2. Copy my "Wealth Guide" series (FREE) to build your list

3. Sell stuff (automated) to your list while building your business with the serious prospects.

4. Advertise like crazy.  Learn what works.  Learn what doesn't.

5. Read all of my emails to learn new stuff that works. (I never show you anything that I have not already used and proven to work.)

6. Duplicate Success: Have your team use this simple system